The Singer Heavy Duty machine has earned its spotlight, but now it’s time to broaden its appeal and highlight its versatile uses beyond the tough, rugged persona it’s known for.
Shift the mindset of sewists who believe Heavy Duty is only for tough fabrics. Highlight that the Heavy Duty sewing machine is versatile and ideal for all-purpose sewing.
Sparking interest with this fresh look designed to engage a new target audience and captivate the current one. Dynamic, ever-changing graphics and vibrant, rich colors prevent ad fatigue and enhance stopping power.
+53% engagement on paid video
+39% lift in product awareness
Drove YOY growth in Heavy Duty sales
Concept to launch in under 6 weeks
Motion, static, and paid ad assets delivered
Email, social, and landing page rollout included
SINGER
Art direction, campaign development, motion design, digital asset production, web design, email design
Consumer electronics / sewing & crafting