Combining end-to-end campaign management, efficient lead generation, and 100% compliant leads. Pipeline360 needed a whole brand image created to announce itself to the world.
How do we convince a skeptical audience in a fast-paced industry that a new solution cannot only give them an unmatched view into every dimension of Demand Gen, but make them a hero throughout their integrated media journey.
Created a brand that celebrates the competitive drive of Pipeline360's audience and champions clarity as the key to account-based content syndication, account intelligence enhancement, and digital advertising.
Positioned as VC-ready from day one
Clear messaging across all channels
Consistent brand rollout at launch
Launched full brand in 6 weeks
Developed full identity, voice, and site
System built for sales, web, and content
Pipeline360
Brand strategy, tagline, visual identity, website design, voice & tone, verbal identity, user experience, UI design, illustration, brand asset portfolio
B2B demand generation / martech