The Designer EPIC 2 is a premium sewing and embroidery machine featuring advanced technology, intuitive controls, and seamless connectivity for quality results.
How can we strategically position the Designer EPIC 2 to stand out in a crowded market, effectively capturing the attention and interest of professional sewists?
Launched a successful campaign showcasing the machine's nature-inspired design and advanced tech, embodying the organic creative fluidity in sewists.
+62% engagement on paid social
+38% increase in product page clicks
Highest-performing campaign of the quarter
Responsive email templates with 26% lift in CTR
Static + motion assets for paid + organic
Adapted for web, retail, and social
Husqvarna Viking
Art direction, campaign development, motion design, digital asset production, web design, email design
Consumer electronics / sewing & embroidery