Huskqvarna Viking

Beyond Epic

Context

The Designer EPIC 2 is a premium sewing and embroidery machine featuring advanced technology, intuitive controls, and seamless connectivity for quality results.

Challenge

How can we strategically position the Designer EPIC 2 to stand out in a crowded market, effectively capturing the attention and interest of professional sewists?

Solution

Launched a successful campaign showcasing the machine's nature-inspired design and advanced tech, embodying the organic creative fluidity in sewists.